>Introducing pay-as-you-go computing
Hoping to bring the success of the prepaid mobile phone business model to personal computing, Microsoft on Monday launched a pay-as-you-go initiative in emerging markets. The program, called FlexGo, will provide low-cost Windows PCs that are subsidized by prepaid cards and subscription fees.

The driving idea behind the program is to offer full-featured PCs in regions where lack of credit, low income and high costs restrict individuals from purchasing a computer. Consumers will essentially pay for the PC as they use it by purchasing computer time on prepaid cards.

Advertisements